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CHANEL

With the same creative boldness that characterized Gabrielle Chanel, each CHANEL watch gives time a unique allure with its instantly recognizable style. The PREMIERE features pure, essential lines that symbolize the eternal feminity of CHANEL, while the “J12” is a unique marriage of sporty elegance and technical brilliance.


The BOY· FRIEND is a watch for people who forge their own style; a way for them to overturn established codes. Its octagonal shape has been stripped to a bare minimum: what remains are the clean lines of a watch whose boldness is found in its simplicity. BOY· FRIEND is more than just a genre. It is a style, a certain idea of femininity revealed through a masculine presence.