New Watches 2025

Rolex begins a new chapter in its history with the Oyster Perpetual Land-Dweller.

This most contemporary watch represents the culmination of the brand’s expertise today, fruit of more than a century of experience in watchmaking. The Land-Dweller is designed for those who build their own destinies, seeing opportunity in every moment.

Rolex is unveiling the Oyster Perpetual Land-Dweller, a new watch characterized by bold aesthetics and cutting-edge technology.

Boldly shaping the future

Dial with honeycomb motif and exclusive display

Flat Jubilee bracelet

Dedicated Oyster case

Calibre 7135, a high-frequency movement

Superlative Chronometer certification

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