Chopard's Mille Miglia watches build a bridge between automotive engineering and mechanical watchmaking, stemming from the passion of Karl-Friedrich Scheufele.
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Louis-Ulysse Chopard founded his own studio in 1860 in Sonvilier, the Swiss Jura. Chopard has been owned by the Scheufele family since 1963. The head office is located in Geneva and has more than 2,000 employees worldwide. The entire process from design to distribution is independently and vertically highly integrated. There are now more than 1,400 points of sale and 160 Chopard stores. Chopard has built its reputation with the iconic collections: Happy Diamonds, Happy Sport and Mille Miglia. GASSAN sells Chopard in the GASSAN boutiques. We are happy to make an appointment with you to present the models. Questions about Chopard? Fill in the form below and we will respond as soon as possible.