Jun 23, 2026

KNVB and GASSAN have extended their partnership until 2030. The watch and jewellery specialist will therefore remain connected to Dutch football as Official Celebration Partner. With this extension, both parties continue to build on their shared ambition: celebrating achievements, successes, and historic moments within Dutch football.
Since the start of the partnership in November 2022, GASSAN and the KNVB have focused on making milestones and memorable moments of the Oranje international teams (men’s and women’s) even more special.
In the coming years as well, GASSAN will continue to play an important role in shaping and enriching special moments surrounding the national teams. Think of anniversaries, award ceremonies, and other iconic events where performance takes center stage and lifelong memories are created.
Dave Dekker, Commercial Director of the KNVB: “We are proud to extend this partnership with GASSAN. In recent years, we have worked together to beautifully celebrate special moments within Dutch football. With this extension until 2030, we are taking the next step in further strengthening this collaboration.”
Benno Leeser, President and CEO of GASSAN: “Football is more than the biggest minor thing in life for us. We are proud that we can continue contributing to celebrating the successes of our national teams in the coming years. Together, we ensure that special achievements receive the attention and appreciation they deserve.”
GASSAN has been active in Dutch football for many years. The company is, among other things, official timekeeper for various clubs in the Eredivisie and Keuken Kampioen Divisie. This strong connection with the football world makes GASSAN a natural partner of the KNVB.
With the extension until 2030, the KNVB and GASSAN underline their shared ambition to celebrate successes in Dutch football in a special and lasting way.
