Masters Expo 2025
Dec 29, 2025
MASTERS EXPO 2025
The MASTERS EXPO 2025 was a great success. Visitors got acquainted with the beautiful collections of our own brands and loyal partners and enjoyed the service of our goldsmiths and watchmakers. Thanks to the various brand activations, engaging conversations, and excellent networking opportunities, there was an amazing atmosphere.
De GASSAN 80 jaar collectie
The stunning anniversary collection celebrating 80 years of GASSAN was proudly presented. The collection consists of exclusive GASSAN 121 pieces and jewelry from external brands featuring this special cut.
Chopard
Chopard has expanded its iconic L’Heure du Diamant collection and presented an exclusive launch, in collaboration with GASSAN, of two special watches to celebrate GASSAN’s 80th anniversary. The elegant creations are crafted in 18-carat ethically sourced gold, feature colorful dials, and are set with 22 diamonds in the signature crown setting. With the refined 10.01-C movement, the anniversary models bring together Haute Horlogerie and Haute Joaillerie in a tribute to the beauty of diamonds.
The GASSAN 121 Collection
GASSAN 121 is GASSAN’s own patented cut and symbolizes exceptional craftsmanship. With no fewer than 121 facets—significantly more than a classic cut—this diamond delivers intense light reflection and unparalleled brilliance. The extra facets give the diamond added depth, making it sparkle from every angle.
Choices by DL
Choices by DL emphasized the iconic sapphire domes, which give the interchangeable creations extra depth and brilliance. The collection symbolizes ultimate freedom of choice and personal style. In addition, the Leading Ladies Lunch x Labareau brought inspiring women together in a moment of connection, strength, and elegance, perfectly reflecting the DNA of Choices by DL.
GASSAN Certified Pre-Owned
GASSAN introduced a remarkable first in the world of luxury watches. With GASSAN Certified Pre-Owned, a new quality concept was presented for pre-owned timepieces, offering high guarantees of authenticity, servicing, and reliability. The collection features iconic watches from brands such as Cartier, Audemars Piguet, and Patek Philippe, attracting significant attention. GASSAN Certified Pre-Owned is available at the stores in Rotterdam, Eindhoven, and at HOUSE of GASSAN.
Gigi by GASSAN
Gigi by GASSAN presented its latest designs during MASTERS EXPO as part of a stylish après-ski campaign in Val d’Isère. The collection combines elegant, trendy 14-carat jewelry with a playful character and also included the exclusive Gigi by GASSAN x GASSAN 121 limited-edition piercing collection: modern, expressive, and completely of the moment.
Breitling
During MASTERS EXPO, Breitling focused entirely on speed and interaction. At the booth, everything revolved around an RC racing experience, where visitors could compete against each other on a specially designed track. In this dynamic setting, the latest collection was also presented. David Bijlsma and Toine van Peperstraten jointly signaled the start of the first races, creating an energetic and sporty experience that perfectly reflected Breitling’s DNA.
Messika
During MASTERS EXPO, Maison Messika showcased how diamond jewelry continues to evolve. Since 2005, the house has been known for its modern approach to diamond jewelry, offering elegant and wearable designs. This vision was further highlighted by the special collaboration between Messika and GASSAN 121, created especially to celebrate GASSAN’s 80th anniversary.
OMEGA
Since 1848, OMEGA has been synonymous with innovation and absolute precision. From iconic space missions with the legendary Speedmaster to more than 90 years as the Official Timekeeper of the Olympic Games, the brand continues to push boundaries. With groundbreaking technologies such as the Co-Axial movement and Master Chronometer certification, OMEGA sets the global standard in reliability, performance, and magnetic resistance.
Montblanc
During MASTERS EXPO, the brand presented a special novelty: the exclusive Meisterstück GASSAN 80 Years Edition, specially created to celebrate GASSAN’s anniversary and featuring a diamond in the tip of the pen. The result was a unique fusion of refined craftsmanship, innovation, and timeless elegance.
