RolexLand-Dweller 40Oyster, 40 mm, platinum

This ice blue – a colour reserved for watches made of platinum – dial is adorned with a honeycomb motif with a sunray finish. Its creation calls on traditional craftsmanship and high-technology methods, all mastered in-house. The honeycomb structure is cut with a femtosecond laser, which is also used to etch the delicate lines in the grooves separating each cell. The dial features a Chromalight display, the luminescent open numerals and index hour markers grant optimal legibility in any situation. The hands are also luminescent and have been specially designed for the model.

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in platinum on this Land-Dweller 40.

Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.