Roaring mass of water on the rocky cliffs that make up the world-famous Rhine Falls. A few kilometers upstream, in Schaffhausen, the Rhine slides at a leisurely pace along the IWC workshop windows. Here, more than 140 years ago, the company began a story that is still being written today. At the tender age of 27 years, the American engineer and watchmaker Florentine Ariosto Jones had the deputy director and manager of the E. Howard Watch and Clock Co. in Boston, was a leading US watchmaker. At a time when most people are trying to find their happiness in their own city. Jones went in the opposite direction. His journey took him across the Atlantic to Switzerland, where wages are still relatively low. His plan was to combine the excellent craftsmanship of the Swiss with modern technology from overseas and his pioneering spirit to produce high quality watches for the US market.